How Colors & Numerology Influence Marketing

Rohaan Kaul (00:00.738)
Hello everyone. Welcome to another interesting and exciting episode of wisdom over hustle. And again, today we are not going to talk about technology. We are not going to talk about business. We are not going to talk about marketing, but we are going to talk something very interesting, which has an impact on business marketing, fundraise, everything that you want to do in business or startups. Right. So today I have on my guest.

Sapna Khemani (00:20.561)
Okay. Okay.

Rohaan Kaul (00:28.494)
The guest that I have is Sapna Khemani. She is a numerology expert, a spiritual expert and she does guidance to people both on professional and business fronts using astrology, numerology, tarot. Something really interesting that I found in her profile that she does using these skills. She is also doing logo analysis, brand analysis, very interesting wristwatch analysis.

and name and signature analysis. And these are advising people on things or energies that can impact in all these aspects and they can bring positive impact or positive changes into their life as well as their business. Welcome Sapna, how are you?

Sapna Khemani (01:05.273)
.

Sapna Khemani (01:18.878)
I'm good. Thank you so much and thanks a ton for this lovely welcome. Hope you are all in high spirit.

Rohaan Kaul (01:25.493)
We are always in high spirits though I have left having high spirits, I mean spirits but that has kept me more in high spirits now.

Alright, so first of all, you advise people using astrology, numerology and tarot. Is it something that you were inclined from the start or is it something that has happened over a period of time due to something that has happened in your life, any incident or that has caused it?

Sapna Khemani (01:47.405)
this.

Sapna Khemani (02:01.225)
Nothing particularly any incident but from the day I remember, as far as I remember, I was in school, fifth or sixth standard and my mom used to tell me, Sapna, you dont speak anything to anyone anything to whatever you speaks becomes real becomes So bad, don't speak anything bad, particularly. So from that day, I used to feel a little proud as well I In anger or love, used to say a lot our friend my friends and but the, you know,

My mom was one who made me realize that my intuitions are very high. So not as a profession I ever think of that I will do this professionally in field Ocal Science. I have done my BA, I have done my post graduation and I used to teach children of 9th standard, 9th 12th standard maths. But somehow there is a calling, so God has already chosen the path.

Like we say that God cannot be present everywhere that is why He made mothers. So in the same way God cannot reach everywhere to give guidance, to do good for others for So they chose us as a source. So we can guide our own people experience. So gradually it happened. Not that I had thought that I wanted be an astrologer or a Tarot reader.

Like, you know, I was hardly aware about the tarot cards somehow. Like, so from 2006 onwards, I took this journey ahead.

Rohaan Kaul (03:38.9)
There are many myths regarding Astrology because many people have exploited it to to a certain extent. to people's insecurities they have exploited on top of it. So what exactly is it? Like people say, as far as I know as I am I don't think it is a predictive science.

Sapna Khemani (03:54.892)
Totally agree.

Rohaan Kaul (04:08.278)
People claim to do that. people are lost and they are looking for solutions. I have seen a lot of people getting exploited like that. So let's break the myths about astrology, numerology and tarot. What is the impact of on life

Sapna Khemani (04:10.839)
you

Sapna Khemani (04:30.003)
on these future predictive modalities.

Rohaan Kaul (04:37.952)
prediction, whatever myths that are around it. Let's break it.

Sapna Khemani (04:42.591)
Okay. Okay. So biggest myth in this profession or in this line, If someone says badal sakti I can change your future If something like this had to happen then why is god there You always get results according to your own karma . Otherwise toh hum we say hai Lord Krishna Could have have stopped Mahabharata But Lord Krishna as well couldn't save his nephew Aap know all mahabharat, we Indians know what had happened

Rohaan Kaul (05:10.059)
right.

Sapna Khemani (05:10.231)
“You have to bear the results of of your actions If you say that with astrology I can change your future, then no. Through remedies, through small rituals, we can reduce our karma. We can reduce the bad impact but we can't end it. So this is very big myth.

If you visit an astrologer, tarot card reader or any occult science expert, then they will transform your life What about the karmas? It's not like that. Yesterday I put a story on instagram when we went to see Ravan Burning So your karma should be good Bhakti was done by Ravan too. Ravan was a great devotee of was Bholenath But still his karmas like this.

Rohaan Kaul (05:50.346)
Correct.

Sapna Khemani (05:56.695)
If he wanted, could have asked for so many boons after so much of worship that he becomes immortal. But that didn't happen Karma matters a lot. greatest astrologer can't predict someones life and death or their future, and leave God behind. Karma is the... The whole game is about karmas only. It doesn't happen

Rohaan Kaul (06:25.291)
Right. True, I agree. how is this, what the impact of this in your life, business, and role of planets number and tarot what role do they play? What is the significance of them in life?

Sapna Khemani (06:44.916)
A vital role they play in one's life. Guidance is very important. I'll give you a small example. We take the example of a child who passed 10th class exams and in the 11th class he or she is just confused which subject I should take. He is unclear about what profession to pursue The profession is a long story. Here, guidance is useful, nemologically, astrologically.

In 11th which subject you should take that your future career grows professionally The child wants to pursue sports. The parent wants him to be an engineer. The teacher knows that the child is very creative.

three options here, teachers, parents and children. But at last parents need spiritual help or astrological help. You tell me where its future. So I put him in that field. maybe he won't go into creativity, what we talked about whether he doesn't go into sports or it into IT, maybe his path is different. wants to go into spirituality

I will start telling child and parents to put the child in meditation. Secondly, clients who get stuck in property. I bought this property but got stuck now There are many builders who on the name of property

Although, they might some issues or problems. Some people are too greedy That's why it happens. So, to buy or sell property guidance is important Although, I just talked about karma. Here I am talking about marriage. People ask a lot for a match is want to know Boy and girl match compatibility You will not believe Rohaan, you 36-36 compatibility or out or 25-36 compatibility Still, you will see divorce

Sapna Khemani (08:54.805)
and 36-12 compatibility are living together What all this? It is all based upon karma. But still we need a lot of guidance Future is secondary. If you get guidance of present Rohaan, nothing like that. The child who knows what he has to do in 11th his interest also matters.

So if that child already knows that he wants then he will put all the focus and energy in that particular thing. You know that way. So it is astrology and numerology and tarot card reading and whatever the modality we talk about, it is highly a guiding light to some who believes.

Rohaan Kaul (09:38.697)
True, I agree on that. Now let's come to the most interesting part of our conversation which was the main context Colours and planets. What is the significance? How are they interconnected with each other?

Sapna Khemani (09:52.437)
Okay, so colours play a very important role personally and professionally. Each and every colour is carrying energy with a particular planet. for example, sun the planet, and its colours are red, orange, copper, saffron, golden. If, particularly, person who believes in leadership, who wants to go into administrative, who want to join politics

by using or wearing this particular color, particularly on Sundays, will enhance and strengthens the energy of that particular planet. So, gradually, he starts moving on that path I will give one more example. Just for an example, who is looking for influencer marketing, who wants to go into creativity, fashion field, interior designing.

that particular profession attracts light blue color and pink color. So automatically, these colors are field of venus from I As soon we bring those color into our life, somehow by wearing it, by using it, we can keep just that color crystal, we can just keep that particular cloth in our purse, in our bag, as get energy of that color

we start to strengthen that thing you know, it is very important to choose the right color or choose the wrong color. Of course, understand that energies get

Rohaan Kaul (11:31.848)
Right. is your line of work? According to is it like what you explained right now? Let's say I am working in marketing or my work right now is a combination of marketing and IT. So what colors will you advise me that I should actually look at?

Sapna Khemani (11:53.679)
Okay.

Sapna Khemani (11:59.264)
So if we talk about particularly for IT. IT is online business almost and all indicates Rahu Rahu colors are smoky and dark gray. With that your Communication skills will get very strong. Color therapy is very much a very powerful and very much helpful tool.

But don't take color therapy as everything. Your karma, your date of birth, your planetary position is one side but if we go all out on color therapy. Then it will become difficult. Then we will think that we will just put color in our life and everything else will be sorted. It doesn't happen like this. Okay. You said another profession Just for an example, marketing. Okay, you tell me what we need more Building confidence.

Secondly, our we clients trust Thirdly, communication skills. Fourthly, confidence that we product or service we have taken. we must sell To the right client, ofcourse. Green is the color of power. Green is the color of growth. Green is the color of communication and green is the color to win the trust.

So the more green, family of green you invite in your life, the more positivity and growth you will enhance

Rohaan Kaul (13:34.193)
Right. Cool. So how many planets are there and how many colors are associated with them

Sapna Khemani (13:39.859)
Sure, so we have 9 planets. will one one. So we will start from Sun. I just explained. The color is Red, Orange, Golden, Copper and Sepharon. Second is Moon. Moon's color is mostly white or you light blue because it's the color of water and it is all transparent. Then we will come on Mars. Mars is pure blood red. we will talk about the brand. So I will tell you how they inflence marketing

We will talk about Mercury. Mercury is a Buddha and Buddha is a complete green, communication, or Buddhi If a child is slowly learning to speak then through color therapy too we ask mostly

to use Green color in any form. Because children start speaking when they are 1-2 years old. Otherwise, a worrisome situation for the family. Then we'll move on Jupiter. Jupiter is yellow, orange, peach. Sea green is also the colour of Jupiter. Venus. All the pastel shades of Venus are light pink, pastel shades, and light...

Sky blue. Sky blue is also light color. Right? And we'll go ahead then Rahu and Ketu. And Rahu is smoky and I just said dark gray. Ketu is multicolor. Have you seen that? Demil... Demilish... No, I'm forgetting the dog's breed which is black and white. So that is the particular color for Chitkabra which called in Hindi. That Ketu's color. If we'll talk about Saturn, Saturn is purely navy blue and... black

Rohaan Kaul (15:29.334)
and saturn

Sapna Khemani (15:30.846)
People are scared You didn't ask but I will tell you. Saturn's color is black but people are scared Some people wear black randomly because it's saturday It will be good for us And some people get scared. if we will wear Saturn's color, its negativity will follow us

On one side, are other color it is not advisable to wear saturn's color without watching horoscope or numerology ⁓ This is a color of seriousness, is a color of discipline, but on the other side, This is a color of negativity also. So that's a saturn's color should not be worn without thinking or without guidance, particularly on Saturdays.

Rohaan Kaul (16:19.16)
Right, okay. Now, like for example, these colors, according to the line of business, which color one should choose? Like we discussed about IT and marketing, but let's say these colors, whatever the 9 planets, you said so just like you know, because there are so many businesses, startups, different things.

Like in startup is technology based but work is something else. For example, there many financial based products whose core is technology. Everything is working on technology but business is financial services. So there are things like that. I was having a conversation and they had smart collars for pet. That's a technology but

Sapna Khemani (16:58.48)
You're right.

Sapna Khemani (17:03.429)
Well.

Rohaan Kaul (17:20.016)
What do we call it? The business is related to pets. I mean if you could break down how planets, colors, for each, and how they impact then that would be really helpful.

Sapna Khemani (17:32.816)
Let's take As you said, technology but related to dogs Okay. Technology is Rahu, dog and pet is Ketu. Here, Rahu and Ketu colors will come Why? Because the product you said for dogs, . should Trust is in every business, Rohaan. you build trust, then blue will come

Particularly if we talk about any profession where blue would be negative otherwise smoky grey, blue color and green, little bit of green will be very much helpful in this particular business. If I talk about wealth, not wealth, if I talk about wellness like meditation or wellness, basically Ayurveda.

Forest essential is brand that we are all aware of. which makes Ayurveda products Have you noticed If you at their logo or branding, their branding It's all green and white. Which teaches us to remain grounded. And that what that brand has done This is a psychology. that brands adopt with respect to colors. Right? And it's related to wellness.

If you have any particular industry then you can ask Otherwise, I'll talk about the food industry. If we talk about the food industry, then there are many things in food industry. Like there many online platforms. If we talk about offline, then that too. There too, particularly, food online. Like Zomato or Swiggy if we discuss it, so we'll discuss

So Zomato is all about red. Red is the energy of and Mars is red is the color of speed, Energy is much there and always on. Plus active and youth driven you can say. So you must have seen and yes there is one more thing that red color tells us. I just need this now. There is an urgency in red color.

Sapna Khemani (19:48.815)
If you line up all the colours but the red colour is different. The red colour is the color of appetite. You can see how companies and industries play with human psychology. If you want clients, you can put red colour anywhere in the food industry.

Whether it bakery or any other food item like Pizza Hut and KFC, you will definitely find red McDonalds also has red and yellow in it Red is the color of instant and action driven. On the other hand, yellow is the color of the food industry and gives

Rohaan Kaul (20:32.877)
Thank you.

Sapna Khemani (20:47.586)
optimism and positivity friendliness and freshness.

Rohaan Kaul (20:59.459)
example, one the colors is marketing and then is public perception.

Rohaan Kaul (21:18.571)
cycle.

Rohaan Kaul (21:25.558)
I don't know. You will have to ask your about it.

Rohaan Kaul (21:38.7)
Go fair.

Sapna Khemani (21:39.842)
What about me? Yeah, yeah.

Rohaan Kaul (21:41.609)
just one minute.

Rohaan Kaul (21:50.434)
I brother, something other must have

Sapna Khemani (21:54.452)
You do it, I'll wait.

Sapna Khemani (22:03.18)
Okay, okay, okay.

Rohaan Kaul (22:06.338)
It has with So yes, back. Colors, see, any brand has a logo, right? Then the second is sales and marketing materials. Like ads, websites, apps are Then is the presentation that we make, right?

Sapna Khemani (22:12.472)
Mm.

Sapna Khemani (22:27.683)
Hmm.

Sapna Khemani (22:31.128)
Okay.

Rohaan Kaul (22:33.218)
Now that presentation is also different things, some are customer facing, some are for investors, some are from a compliance point of view. So we audiences. So is there a signal, typically like I come from a marketing background, we were always told to make consistency. But let's see.

Sapna Khemani (22:56.579)
Apart from are many other Rohaan. If we talk about the finance field, fundraising, today people are moving towards this.

which is online business, having fundraising, capital, customer acquisition and all that. Don't just look at consistency, it is everywhere. We just won't talk about business, I think if we leave business and look at it on personal level then we want consistency everywhere. Apart from that we want long term stability, long term faith and something like that so that

The people who invest in should think and fear. They and trust factor. that I you and that the blue and navy blue color will be an amazing choice. You can in its logo or brand. the way, the color is mostly used But if you have staff, if you have any work force, then their uniform

Sapna Khemani (24:07.63)
the uniform part also. you have people working under you, staff, then their uniform of the same color. The field of work, again I would say blue. You have seen hospitals, nurses, we keep the fundraising aside. What is uniform of mostly? White and sky blue. Right?

Rohaan Kaul (24:31.979)
You're right.

Sapna Khemani (24:33.296)
This the color and I don't think the color But particularly, this color is used because it throws a calm effect and becomes an emotional trust of patients. must have noticed that patients don't indulge as as they become with their sisters. Nursing is very important in Like this color, your fundraising or

customer acquisition have this color because everything coming. Long term stability, emotional trust and some such thing that people should just invest in seconds. we have a trust that this company Reliability that we want Paytm is You tell me Paytm brand color? Paytm because it is

Rohaan Kaul (25:29.504)
Blue and white. Mostly blue.

Sapna Khemani (25:32.559)
Yes, blue and white. exactly This color helped them in India's online and digital marketing in India without facing any issues. Because blue is the only color that you long-term stability. Because it is the color of Saturn. And Saturn, we feel that it will be ruined. No, it doesn't happen. So color therapy is very good if we go to Saturn. It provides discipline.

Rohaan Kaul (26:06.324)
What do you need?

Sapna Khemani (26:10.539)
It provides discipline and along with blue, I would advise to add little bit of mercury color that is green because it provides good communication, good adaptability and good approachability. So, people will not afraid of approaching you. Right.

Rohaan Kaul (26:30.5)
Coming back to examples like Zomato and Swiggy. Business model is almost the same One uses red and the other is orange. But equally not successful. Rather I'am not not sure. I think Swiggy more market share.

Sapna Khemani (26:36.398)
Thank

Sapna Khemani (26:41.326)
Thank you.

Sapna Khemani (26:44.771)
Thank you.

Rohaan Kaul (26:57.503)
Zepto vs Blinkit. Voilet or purple whatever that is and yellow on blinkit.So, People will come back What do you have to say on that?

Sapna Khemani (27:02.59)
Okay. Okay. Yes.

Sapna Khemani (27:15.776)
Exactly. Marketing strategy is like this. The colour of the Blinkit is yellow. Understand Blinkit and swiggy in the same way. Swiggy has the adaptability. It gives you friendliness.

It gives you positivity. You can connect comfortability with Swiggy rather than you can with Zepto and Zomato, although Zomato and Swiggy are the same. Zepto and Blinkit are the same.

Rohaan Kaul (27:40.457)
late

Sapna Khemani (27:58.669)
Everything will not colored Rohaan. Let's clear one more thing here. Everything cannot be color based but the design marketing strategies, everything will work under one roof. But if we about color here then only and only yellow is the color which can be so much attracted after red. Right, but Zepto, you said violet, stability but it will give you slow growth. Why? Because it is connected to Saturn and Saturn is

Rohaan Kaul (28:18.216)
Right.

Sapna Khemani (28:28.206)
famous for their slow and very few people can connect Zepto. If I look at profit, I am not a marketing strategist but I feel that Blinkit is doing better than Zepto.

Rohaan Kaul (28:49.31)
I mean Zepto's Blinkit has turned into profitability. I agree Blinkit because of the yellow colour. is more attractive.

Sapna Khemani (29:01.645)
And apart from color the the Blinkit is very attractive. According to Nymology, Blinkit means you blink and you an order. So name and color goes hand in hand. Both are very attractive comparatively.

Rohaan Kaul (29:15.39)
It's great.

Sapna Khemani (29:31.785)
Okay, we can take an example of Cadbury also. Cadbury chocolates, purple.

Rohaan Kaul (29:39.736)
Yes, blue hair, darkish blue for a very long time.

Sapna Khemani (29:42.797)
But when we see chocolate in of it is not less than a treat rather than a candy. Why? Because color is highly attractive. will see that most the brands will blue, yellow, purple, red. Because I big industries will be without analysis. And we can take care Starbucks also.

Rohaan Kaul (30:03.955)
Bye.

Sapna Khemani (30:11.765)
Remember the logo? The green color. Starbucks is a place like this and we can say it's third space. There is relaxation, is easy work and it is not an office, it is not a house but still we can get a good relax over a cup of coffee there. Because green is the color, tell you why I am saying green for Starbucks is very much positive.

Rohaan Kaul (30:12.19)
Let's begin.

Sapna Khemani (30:40.556)
communication color. If you go there, you will random communication. You have try. Secondly, it keeps us grounded. Starbucks was not very popular one time. It slowly became one. Because whoever comes here, have seen,

Rohaan Kaul (30:50.237)
Thank

Sapna Khemani (31:04.525)
There are small cafes like where you chai points or chaios. They are all Green is the color. So, are strategies used by the big brands.

Rohaan Kaul (31:11.26)
Yes, right.

Rohaan Kaul (31:19.454)
Right, honestly if I watch it, I drink coffee a lot. I Starbucks coffee. Their coffees are not that great. the first thing that comes to Starbucks, I talked to someone about that in Starbucks More than coffee People love to work there Especially in Bangalore, there are a lot of

Sapna Khemani (31:27.563)
Same hair. Same hair. But we still go.

Sapna Khemani (31:42.505)
Exactly.

Rohaan Kaul (31:47.774)
How do you identify a startup founder who a Macbook?

Sapna Khemani (31:48.043)
Thank

Sapna Khemani (31:54.028)
Ha!

And trust me, if you get a good corner in then it your growth. Right?

Sapna Khemani (32:19.626)
Yes. Combination also works, always works. Combination, green and white, purple and white, purple and not black. Okay, notice that any brand, we about brand, you any brand, black color is in But black is also shiny, navy blue is also shiny. Then why is this? When I the conversation, I told you that black is such color.

which without thinking or without guidance. So that's why I say is kept aside in most markets and whoever is shot is made a king or a but every person is very rare.

Rohaan Kaul (33:07.984)
They have black and white

Sapna Khemani (33:09.579)
Uber Black, yes. And I'm sure about it, without an analyst, they wouldn't have Big companies and industries can't do Without advice, they can't grow. Some people believe that this is superstition, what will happen Colors your energies, your vibes, your emotions, your decisions. And you won't believe...

Rohaan Kaul (33:19.164)
Hmm.

Sapna Khemani (33:34.859)
Sometimes, if someone have a date of birth or time of birth, they want their own brand, suppose they want in it's simple. Nowadays, everyone thinks that if they sell online sarees or clothes it will work. And they don't anything to give me to to a date of birth. What you think about this? What color will you? So go and their growth and finances also. How we missing finances?

We have to see profit and finances. What we will do? Only and only green, yellow, green, yellow, green, yellow. Red is very less because it to appetite. And if someone an to buy sari or shopping then you should add So color therapy a lot there. It's that clarify that it's that everywhere colors, colors, colors.

But color therapy is one of the most important part, personally and professionally. It can ruin your life if you go with the wrong color and it can strengthen your planets, can strengthen your positivity and it can you the heights. You will notice, like we are talking about the hospital, nursing, you will different fields, particular colors are If I talk about Ceylon, have you seen?

uniform. If I talk like Tanjali, Lux or... I'm it now. Lux's looks are black. So, something like that will And these brands are doing very good. Very good. So, all depends on each and every aspect.

Rohaan Kaul (35:18.43)
Sound.

Rohaan Kaul (35:25.113)
Right and do you have any examples because the line of business and their color selection is wrong so that has had impact. Any examples of that?

Sapna Khemani (35:35.722)
It will difficult

Rohaan Kaul (35:39.547)
No problem. There are many I was just wondering if it any impact on

Sapna Khemani (35:49.834)
You can it in in this way black color is the total failure only. I tell that it mostly gives failure and can give success only at few places I am unable to recall any particualr brand like this If you have idea then let me know I will explain it But I don't remember any such failure.

Rohaan Kaul (36:12.442)
I think is that what has happened in black is not without trauma, torture and turbulance For example, if we talk about Uber white has been successful, but black has taken over the ceo The original founder, he is no longer running the company. It's been taken over by investors and they are doing it.

Sapna Khemani (36:28.965)
red

Sapna Khemani (36:37.288)
Huh.

I.

Rohaan Kaul (36:41.082)
Same with our V-Work startup offices, which is a co-working space. I think they have declared bankruptcy too. Whatever is happening in India is done by other companies But they have declared bankruptcy once.

Sapna Khemani (36:47.488)
Yes.

Sapna Khemani (36:58.441)
There is reason for this as we talk about Uber or V-Work. This is called self-destruction. Without destruction or without torture, as you said, without that black color would not work, Rohaan. It won't work. That is because, Planet saturn or a black color, without taking anything from you will never benefit you

Rohaan Kaul (37:06.874)
Right

Sapna Khemani (37:26.313)
If we also look at the planetary position chart, Someone whose Saturn period is ongoing and Mercury period is about to begin So Saturn is a planet whether good or bad, but it will take something from you But in the future, everything becomes fine. It doesn't matter what position your next planet is But this is what saturn does and this works on colors as well

Rohaan Kaul (37:49.562)
That's the reason why I have a T-shirt and in the series sacred game Guruji says that one has to sacrifice And the T-shirt in the apt black colour. It is a black colour T-shirt with white text written on it one has to sacrifice because I am somebody who has a Shani ascendant.

Sapna Khemani (38:12.2)
Sapna Khemani (38:19.768)
my god.

Rohaan Kaul (38:22.778)
Like it's not this thing. It is basically that I need to change or destroy my some habit After there is a new phase or something.

Sapna Khemani (38:38.728)
New beginning. So we can say it's a new beginning. But a new beginning can never before a destruction. Once something gets destroyed then only new beginning will come You can connect it that way.

Rohaan Kaul (38:49.057)
That's why I strongly relate to this Sanskrit text Anta Asti Prarambam. I always say that if you try to understand it's a very powerful thing. Everything that ends is a new beginning.

Sapna Khemani (38:55.847)
Yes.

Rohaan Kaul (39:09.804)
Alright so last now that we are in the fun part what anything that you are reading you are watching that you would like to recommend the audience. Hello.

Sapna Khemani (39:17.959)
Sapna Khemani (39:31.823)
I can't hear you Rohaan.

Rohaan Kaul (39:36.569)
Hello, hello.

Rohaan Kaul (40:16.78)
Oof.

I'm sure I'm free to enjoy.

Sapna Khemani (40:28.715)
I don't know what happened.

Rohaan Kaul (40:31.281)
So finally the

Sapna Khemani (40:33.738)
So basically any industry Rohaan, where, what should I say, any industry, whether it believes in emotions, subconsciously wants to grow its brand, there are very few industries which will not believes in color therapy or color psychology. Like some logical industries like heavy machinery or where B2B software, those people hardly believe in color therapy

because they don't have anything to believe like color therapy. Still, if they use planetary position as basis then they can do wonders in their lives. Not only on the basis of colors, so planetary positions along with color Right.

Rohaan Kaul (41:22.868)
Alright cool. So finally the fun part anything that you are reading and watching that you will recommend our audience. interesting that you are watching on OTT platforms or book. It is always a great I mean lot of people that watch our podcast are avid readers and watchers of content and they always like such recommendations.

Sapna Khemani (41:54.537)
I don't get time from my work. I'll give you one more example about OTT. Although every OTT platform is quite popular. But why are people so much inclined towards Netflix only? Netflix, Prime Video and why only? Now after so much discussion colour therapy. Now you can also tell us what it is and the colour

Rohaan Kaul (41:54.701)
Vogue me me!

Rohaan Kaul (42:03.768)
I'll see you after, but yeah.

Sapna Khemani (42:22.345)
As soon as the letter N appears on Netflix, it comes in red. Red is all catchy. Red is a colour that catches your energy. And even though N alphabetically behind or later, we first check Netflix to know what new series and movies are And if I talk about other platforms, it's not that they are not popular, but among them is...

Rohaan Kaul (42:23.722)
Right.

Sapna Khemani (42:51.768)
Netflix is doing great

Rohaan Kaul (42:55.635)
I agree.

Rohaan Kaul (43:02.011)
I think whatever you said is correct. If you look at the local content like Indian specific content is on the Sony Live platform. But if I my habit, first thing is that I always check Netflix. That is the first thing.

Sapna Khemani (43:14.739)
this other.

Sapna Khemani (43:20.137)
And you won't believe it, my clients are like this, Rohaan who says like sometimes that if nothing is coming on Netflix for half an hour that we have scrolled and seen nothing, then they will just switch off the TV and watch it later Sometimes it happens because the red color although am not giving all the credit, although if you look at its name, it is very strong numerologically

The industry has set up itself numerologically and color psychologically well Bigger better series are first premiered on Netflix. only Now, the Aaryan Khan's series is doing great. the big series are first premiered on Netflix.

Sapna Khemani (44:16.389)
that.

Rohaan Kaul (44:19.574)
Sapna Khemani (44:22.766)
Right. So in the end if you ask me that if for to a gist, color therapy can transform our lives from Mars red to moon white. can. The cosmic energies can transform your life.

Rohaan Kaul (44:24.053)
Thank

Sapna Khemani (44:41.8)
Get it in that way. You have to understand Don't think that you are going to a party and if the theme red, then you will red. It is possible that you should wear green today You will feel like loser wearing red and if you wear green you cant touch sky And it's not necessary that if someone has... Nowadays, there are themes in weddings like if it's cocktails, everyone has to black or gray or navy blue.

If the color doesn't suit you Rohaan, I never ask you to wear black or navy blue. Always use your color because it can strengthen your planets your life your energy, your vibes and on the other hand if you choose the wrong one for that particular day in your life, for important meeting or anything else, it can ruin everything. Colors have lot of power.

Rohaan Kaul (45:36.247)
and I agree with that. mean even as a marketer, colors are very important for brand and everything that we do. I totally agree with that that energies do impact how people perceive you like it's it's all psychology at the end of it. You are people and psychology plays a huge part in that. All right. All right. Thank you, Sapna. Thank you for your time. I know you're

Sapna Khemani (45:54.374)
Yes. Of course. Thank you for having me here, Rohaan. Thanks to you.

Rohaan Kaul (46:05.568)
Thanks for taking time out and I really wanted to touch on this subject. I hope our audience found this subject interesting and properly they take their decisions on the basis of this. So anybody who is interested in speaking to Sapna and taking advice from her, have put Sapna's Instagram link in description So you can reach out to her, DM her.

and she will be more than happy to help you and I can tell you that because I do reach out to her for a lot of advice and guidance and you know so lot of positive things I have to talk about but I will let you individually reach out to her rather than me telling what can happen alright thank you Sapna thank you for your time

Sapna Khemani (46:44.293)
Thank you, Rowan. Thank you. And I totally look forward to see you all.

Sapna Khemani (46:55.32)
I totally look forward to see you soon. Okay then. Bye bye. Thank you. Thank you. Bye.

Rohaan Kaul (46:58.806)
Thank You!