Did you know that for every $1 spent on email marketing, you can expect $40 in return?
That’s a massive ROI, but are your marketing emails reaching their full potential? If your email open rates are low, your email efforts might not be generating the impact you need.
This is where hiring an email marketer or email marketing expert can make all the difference.
Although email marketing is one of the most personal channels to engage your audience, it’s only effective when your subscribers open your emails.
Boosting email open rates can make a massive difference in your marketing performance. Whether you’re a business owner or a marketer, learning how to optimize email open rates is crucial.
In this blog post, we explore the six most effective digital strategies to increase email open rates, along with expert insights to supercharge your campaigns. Let’s dive in!
How to Improve Email Open Rates (13 Proven Tips)
As part of our efforts for boosting email open rates you should be examining your current email open rates. How can I optimize the open rates of emails? In 2023, the average open rate of emails varies according to the industry between 24% and 26%.
Maybe your email is not opening at all. Maybe you’d like to improve upon it and reach this benchmark. How do I increase email reading rate by email?
What is the average email open rate?
Even though email marketing is dominating the industry and is making it seem more attractive with opens above 45%, reality has remained largely unchanged.
The average global email opens rate has risen from 17.6% last year to 17.62% last year. However, the average of the world was 5% of the total. The open rate of emails is typically higher when several factors are taken into account.
What is an email open rate?
Email open rates are performance metrics that measure percentage of emails opened. The open rate is calculated by multiplying the email open number with the email number delivered and multiplying the ratio by 100.
This is an important measure for email marketing professionals. Email open rate = 0/100 of all email opens x the number of email delivered. When you send an incoming email or click an embedded element, your host server will recognize it as an open event.
Why Email Open Rates Matter?
Tracking email open rates is the first step in evaluating the success of your campaigns. Your emails need to capture attention quickly before they get lost among countless others.
Personalising your strategy is essential, and partnering with a marketing agency or hiring an email marketing expert can optimise your efforts.
Boosting open rates requires precision, creativity, and smart automation. A professional email marketer ensures that every email sent aligns with your audience’s interests—leading to better engagement and conversions.
How do I increase email open rates?
Your email subject line and email address will be crucial when a message has a chance to be opened. 45% of subscribers are more likely than not to see a particular type of email. How do we get an email address from the mailman?
How do I send emails to companies like XYZ? I know it’s possible that this could change things. Pinpointe Marketing’s study showed if you used a personal name instead of a standard email or firm name you could increase open rates by about 35%!
1. Craft Compelling Subject Lines
Your subject line is the gateway to engagement—33% of recipients open an email based on its subject line alone.
It needs to be catchy, relevant, and aligned with your message. Email marketing experts understand how to create subject lines that spark curiosity and drive action.
MailChimp’s research confirms that short, descriptive subject lines with a personal touch perform best. Hiring an email marketer ensures that your subject lines consistently hit the mark.
2. Test new subject lines
Marketing optimization expert Bryan Einsenberg wrote the book “ Always try it. You have to test yourself. If we don’t test subject lines, we don’t get any cash in our pockets. I wonder if it’s possible to create a good A/B Subject Test?
You must create an hypothesis first and tell me the most important thing. Choose what variable is going to impact the most in conversion. Start here. There are two different options available.
3. Optimise the Timing of Your Emails
There’s no perfect time to send emails—it depends on your audience’s habits. With the help of email marketing platforms and automation tools, you can identify the best times based on engagement history.
A marketing agency specializing in email automation can further fine-tune these timings.
Leveraging tools like ActiveCampaign or SharpSpring allows for machine learning-based scheduling, helping your campaigns reach your audience at precisely the right moment.
4. Use Curiosity-Driven Subject Lines
Curiosity is a powerful motivator. Subject lines that are unusual or intriguing can prompt recipients to open your emails. Expert marketers know how to tease just enough to spark interest without misleading the reader.
A hired email marketer can design A/B tests to experiment with curiosity-driven headlines and track the ones that drive the best open rates.
5. Automate Your Campaigns with Triggered Emails
Triggered emails, powered by marketing automation, allow you to engage users at key touchpoints. For example, follow-ups triggered by cart abandonment or recent purchases ensure timely communication.
A marketing agency can integrate automation tools to send personalised messages at the right moment, increasing not just open rates but also conversion rates.
Brands like ItsOllie have seen a 50% increase in open rates using personalised recommendation feeds based on customer behaviour.
6. Track, Analyze, and Continuously Optimise
Successful email marketing requires continuous analysis. Tracking open rates, click-through rates, and conversions is essential for fine-tuning your campaigns.
Tools like HubSpot, MailChimp, and Google Analytics provide detailed insights that help identify areas for improvement.
Hiring an email marketing expert ensures that your campaigns are consistently optimised through A/B testing and performance analysis.
7. Segment Your Audience and Personalise Content
Not all customers are the same, and sending generic emails won’t resonate with everyone. Segmentation allows you to send highly relevant emails to specific groups.
Whether you’re targeting loyal customers or re-engaging dormant ones, personalization boosts both open and conversion rates.
A digital marketer or email marketer can help you build segments such as “new customers,” “at-risk customers,” or “champions,” and craft tailored content for each group.
8. Keep Your List Fresh (Delete Inactive Subscribers)
Are subscribers still interested in contacting me? You’ve most likely heard of the suggestion that sending emails to your subscribers should always be done to prevent your lists from becoming stale. However, email users often go stale after a while.
Sometimes people have moved to a different email service and some don’t like it. Or you may just have brick-and-mortar customers that have moved elsewhere. You should always remove inactive subscribers from the list periodically. Activated users are people who are not engaged with email for a month or more.
9. Stay out of the spam folder
Unfortunately, with email spam filters getting advanced, some of your recipients won’t see your email since it has already been categorized as spam. What can I do to avoid being sent an email? Tell me the point of your attention here:
This page gives a detailed explanation of the reasons for emails going through my junk mail folder. In addition a third factor which affects both the mark as spam or the higher opening rate of your emails is your email list hygiene as well.
10. Don’t ignore your new subscribers
Contact the new customers right away. Publish regular content for your entire list. Lists in decline see less interest in engaged customers, but may have some openings to apathy. ‘7’.
11. Keep your email list healthy
Various scenarios can affect your email sendability or reputation. Why should we spend time cleaning up our email list? The hygiene of email lists include confirming old email addresses.
It is also based on evaluating subscriber engagement and evaluating user behavior in real time. Based on the low or high engagement levels in an email, you need an alternative technique.
12. Don’t Forget Your Mobile Users
Around 76 per cent of email is opened using smartphones. The exact number depends on industry, audience, and other factors. So it’s impossible to ignore your phone.
You should get their attention. It’s important to keep your emails responsive on mobile devices. Many ESP softwares are designed to automatically respond to mobile messages.
However, it is worth retaining sizing for mobile screens during a marketing campaign. First and foremost, avoid long subject lines. You can also use the best information for the first sentence.
13. Segment Your Email List
Make a separate email address for each person you are contacting. Your emails can be personalised with specific requirements by focusing more on the user needs of your subscribers.
The subscribers info will be useful for you too. You need to take the time to segment your list beyond purely identifying demographics e.g. age, gender location and even the behavior information. It will ta1. The Importance of Subject Lines in Email Marketing
Crafting the perfect subject line is crucial to any successful email marketing strategy. A well-optimized subject line can entice subscribers to engage with your email campaign and improve email open rates.
Personalized subject lines create a sense of connection and relevance, encouraging email subscribers to explore further.
Split testing different email subject lines helps identify which ones yield the best results, allowing marketers to refine their approach. A recognizable sender name is another key factor, as subscribers respond better to emails from familiar names.
How to Handle Inactive Subscribers for Better Open Rates?
Inactive subscribers can negatively impact your open rate and the effectiveness of future emails. To re-engage them, sending emails with personalized subject lines or a humorous email can grab their attention. If these efforts fail, it may be necessary to clean your email list by removing subscribers who are no longer interested.
Keeping your email content relevant ensures that active subscribers open your messages regularly. Regularly reviewing the number of emails sent to inactive subscribers helps avoid delivering irrelevant content and prevents a high bounce rate.
Factors that Matter to Increase Email Open Rates?
Increasing email open rates depends on several factors, including email subject lines, the sender name, and timing. Using personalized subject lines creates a stronger connection, while a recognizable sender ensures that subscribers respond positively.
It’s also important to maintain a clean email list and send relevant emails to the right audience. Split testing different subject lines and monitoring the open rate are important strategies to identify what works best. Consistency in sending emails with valuable content fosters trust and improves long-term engagement.
How to Optimize Your Email Strategy the Right Way?
An optimized email strategy requires a combination of compelling message content, personalized subject lines, and strategic timing. A/B testing multiple email subject lines reveals which approaches resonate most with email subscribers.
Regular analysis of the open rate and number of emails sent ensures continuous improvement. Sending engaging emails with a familiar sender name increases trust and encourages subscribers open future messages.
Cleaning up your list by addressing inactive subscribers improves email deliverability and ensures only engaged subscribers receive future emails.
Why Split Testing Matters for Email Campaigns?
Split testing, or A/B testing, plays a critical role in refining your email marketing strategy. It allows marketers to test different elements, such as subject lines and the sender name, to determine what drives higher open and click-through rates.
For example, a subject line tailored to a new business audience may perform differently from one targeting long-time subscribers.
Split testing also reveals how frequently email subscribers engage with delivered emails, helping optimize the number of emails sent and ensuring consistent open rates.
What is Considered to be a Good Open Rate for Emails?
A good open rate varies across industries, but generally, anything between 16% and 33% is considered healthy.
However, several factors impact email open rates, such as personalized subject lines, the timing of email campaigns, and sender reputation.
For marketing emails targeting mobile users, ensuring the subject line is optimized for mobile devices can significantly boost performance.
Achieving a 100% open rate is nearly impossible due to inactive subscribers or emails landing in the spam folder. Still, focusing on delivering relevant emails to your email list can increase email open rates effectively.
What is the Most Important Step to Improve Open Rate on Email?
To improve email open rates, one must focus on crafting compelling subject lines and ensuring the message aligns with the target audience’s interests.
Increasing email open rates often involves sending personalized subject lines and conducting A/B tests to find the perfect subject line.
Another strategy is segmenting the email list to avoid spam complaints and ensuring the emails delivered match subscribers’ expectations.
Split testing email campaigns and removing inactive subscribers can also improve both open rate and click-through rate.
Why Subject Line Influences a Lot in Email Open Rates?
Several factors influence email open rates, including the sender name, the content of the subject line, and the timing of the email campaign.
Emails delivered to mobile users need to be concise, with a focus on subject lines that catch attention instantly.
Poor email strategy and a high unsubscribe rate can reduce the average open rate, while using a reliable email service provider helps improve email deliverability.
Monitoring the number of emails sent to inactive subscribers and re-engaging them before they become completely unresponsive can help maintain open rates.
How to Increase Click Rate in Email Marketing with Messaging?
To increase the click-through rate, it is essential to align the message with the email content and provide clear calls to action. A higher click-through rate also depends on engaging subject lines that entice email recipients to open and explore further.
Sending emails at the right time and keeping a clean subscriber list reduces the likelihood of the email landing in the spam folder. It’s equally important to keep track of email marketing success by analyzing key metrics like open rate and click-through rate regularly.
What Else Increases Email Open Rates?
Increasing email open rates involves sending emails with personalized subject lines that feel relevant to the subscriber’s inbox. Ensuring a recognizable sender name and optimizing for mobile devices can significantly boost open rates.
Removing inactive subscribers from the list ensures the email campaigns are delivered to engaged readers, improving not only open rate but also overall email deliverability. Consistently sending emails with a strong subject line builds trust, ensuring that more subscribers open future emails.
The Role of Contact Lists in Email Campaigns
A clean and segmented contact list is essential for improving engagement and ensuring the success of an email campaign. Instead of sending mass spam emails, marketers should focus on targeting specific segments of their entire list that align with the target audience.
This ensures higher relevance, reduces bounce rates, and boosts open rates. Well-maintained contact lists also prevent emails from landing in spam folders, helping to build trust with subscribers and protect the sender’s reputation. Monitoring these lists is one of the important metrics for evaluating the health of an email strategy.
Targeting the Right Audience to Improve Email Performance
Reaching the right target audience is critical in email marketing. Sending personalized and relevant content increases engagement while reducing the chances of your emails being labeled as spam emails.
Maintaining and updating a segmented contact list ensures that future campaigns meet the expectations of subscribers.
Evaluating important metrics like open and click-through rates helps marketers refine their messaging and strategy. By focusing on engaged recipients, businesses can avoid wasting resources on the entire list and instead focus on maximizing impact with specific audience segments.
Leveraging Metrics to Enhance Email Campaigns
Tracking important metrics such as open rates, click-through rates, and unsubscribe rates is essential for understanding the effectiveness of an email campaign. Marketers can use these insights to refine their messaging, targeting only those segments in the contact list that show interest.
This approach minimizes the risk of being flagged for sending spam emails and ensures the content resonates with the target audience. Regularly analyzing these metrics also helps businesses determine whether they need to engage with the entire list or focus on specific contacts for better results.
Hire Email Marketing Experts on Zavops for your Email Marketing Campaigns
Zavops makes hiring email marketing experts easy, efficient, and hassle-free. As a company that provides top-tier email marketers, Zavops ensures you’ll have the right talent to work directly with your team. Whether you need help improving email open rates, crafting engaging campaigns, or figuring out how to increase open rates on emails, Zavops has the expertise to deliver results.
Our experts know how to increase open rate in email marketing by leveraging data-driven strategies and proven tactics. With Zavops, you’ll have access to specialists who understand which marketing actions would most likely increase open rates and how to optimize email performance. If your goal is to improve email open rates and drive engagement, Zavops is your perfect partner.
We provide email marketing talent for a variety of roles, whether part-time, full-time, or short-term, with the flexibility to scale as your needs evolve. If you’re struggling to increase your email open rate or wondering how to improve open rates in email marketing, hire an expert from Zavops and gain an edge in your campaigns.
How Zavops Works
Joining forces with Zavops is simple:
1. Describe your project: Schedule a brief call to discuss your email marketing needs and business goals.
2. Meet your expert: Within 48 hours, Zavops will match you with a top-tier email marketer from its elite network.
3. Launch your campaign: Start improving email open rates with a specialist onboard in as little as three days.
Beyond individual experts, Zavops also provides Expert To Hire to support your team when workloads grow. Whether you need assistance with increasing email open rates or complete campaign management, Zavops offers custom hire marketer programs tailored to your business needs.
Struggling to improve email open rates?
Hire an email marketing expert on Zavops and unlock the full potential of your campaigns!
