How to Find the Right Digital Marketing Agency (in Australia)?
Want to grow your business in an increasingly online world?
You need stellar Marketing.
But how to choose? If you’ve Googled ‘Digital Marketing Agency’ yet, you’ve probably realised there are a million to choose from out there, and it can be seriously overwhelming.
Our Top 5 tips to Help You Find the Right Marketing Agency
Let’s dive in!
1.Understand Your Digital Marketing Needs
Before you start looking for the right digital marketing agency for you, identify your objectives and goals. Have a clear idea of what you want to get from your efforts and what end result you want to achieve at the end of your marketing campaign.
By understanding your objectives, you can better narrow down the field of potential vendors and choose the best match for your business.
If you know what you are trying to achieve with your marketing efforts, be it increasing brand awareness or generating leads, it is easier to interview prospective agencies.
If you know your objectives and how much you have to spend to achieve these goals, you will be able to find an agency that can work for you.
If you are looking for help across multiple marketing channels (email, social media, SEO, PPC), then pick a full-service agency that can do it all. This will provide a consistent approach to your branding, marketing strategy and tone of voice.
2.Draft an Agency Brief with Scope-of-Work Requirements
Building off of the previous tip, having a documented agency brief, which will in some cases take the form of a Request for Proposal (RFP) or Request for Information (RFI) document, to provide to potential partners containing input from all your relevant internal stakeholders.
Preparing your brief will have transparent benefits to both you as well as the potential agency partners who will be looking to understand your requirements and deliver a responsive pitch or proposal.
3. Look For Expertise
The right expertise is fundamental! This covers two factors: marketing expertise and vertical knowledge. It’s obviously important that a digital marketing agency has the skills you need – but they should also have a good understanding of your market.
Does a digital marketing agency work in your sector? Do they know your audience? These are important questions to ask.
This makes a big difference to your relationship and dynamic. If they know their stuff, you’ll feel more confident they can authentically represent who you are as a brand.
A marketing agency that understands the minutiae of why your offering is so special, why X is better than Y, can build a more supportive and genuine relationship with you – and with your audience.
4. Don’t Look For Cheap Services
When looking for a digital marketing agency, a lower price does not necessarily mean a better deal. If an agency is quoting a super low price, you should dig a little deeper. Ask them why their prices are so low, and how they manage to keep them so low while still offering quality service.
Think about it from an agency’s point of view. If their prices are too low, they will also make a smaller cut on their services. That means they’re less likely to pull out showstoppers for any campaigns you’re running. You just aren’t paying them enough.
That doesn’t mean you need to pay top dollar for a marketing agency, but chances are, higher priced marketing agencies are more willing to dedicate more resources to your campaigns.
Mainly because you’ve paid them to do so. Agencies that charge higher prices tend to treat their clients more generously because they have the budget to do so.
5. Pay Enough Attention To Testimonials
When you’re thinking about how to choose a digital advertising agency, reviews and testimonials are helpful tools.
The number of reviews for each company will depend on its size, how long it has been in business and other factors. However, content from research holds the most value. Are they usually good? Are customers satisfied? What details are included that can help distinguish the company?
Keep in mind, however, that a five-star rating does not mean the company is the best for your business. So, it’s important that you don’t rely on research alone and include other factors in your decision.
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