25 Lead Generation Tools to Empower and Accelerate your B2B Inbound Strategy

Introduction

Just Imagine, you’re walking into the office on Monday morning worried how you will fulfill the shortfall in your quota for the month and suddenly you find 20 hot leads waiting for you in your CRM. 

Wouldn’t that be an amazing thing to begin a new week? Letting go of the disappointments you had previously in lead generation.

Well, Definitely!

None would ever say no to some warm leads.

Nowadays, lead generation sourcing processes have been changed. Gone are the days when B2B sales teams solely relied on attending events or trade conferences for the whole day to create opportunity pipelines for the entire year. 

The onset of the digital age has brought in different types of lead generation tools with 3 major benefits – time, ease and automation.

For all the glitters, at the end of the day, a business thrives on the steady supply of qualified leads. These leads, through careful nurturing, can do miracles.

Key Statistics on B2B Lead Generation Tools

• A study shows that nurtured leads produce a 20% increase in revenue, on average.

• But for that to scale, you must invest in automated lead generation platforms. Infact, 79% of top-notch brands are already utilizing B2B tools.

• Another report says that 74% percent of companies claim converting leads into valued customers is their top priority, and yet, it’s the point where most brands struggle.

• As it’s not just about making people visit your site but also about collecting their details so you can turn them from casual traffic into loyal customers for a lifetime.

• How? Our blog about Inbound B2B Lead Generation covers in-depth about strategies and programs that help you build this engine.

• But it’s not magic that happens in a day. We’ll see how it happens gradually but before that let’s cover some important definitions.

What is Inbound Lead Generation?

• It is the process of attracting potential customers to your business through valuable and relevant insight (different forms of content), such as blog posts, videos, social media, and search engine optimization about your product & services. 

• The goal is to engage with your target audience, build trust, and establish your brand as a thought leader in your industry. By providing helpful information, you can convert website visitors into leads and ultimately into customers. 

• So once you’ve attracted a potential customer through inbound tactics, you can then work to nurture relationships through email marketing, personalized content recommendations, and other tactics designed to keep them engaged and move them closer to making a purchase. 

• Inbound lead generation is a critical component of any B2B marketing strategy, as it can result in higher quality leads, increased brand awareness, and long-term business growth.

Why is Inbound Lead Generation Important?

• Inbound lead generation is important because it allows businesses to attract potential customers who have a positive bias towards their brand and are interested in what they have to offer. 

• This is different from traditional outbound lead generation methods like cold-calling or advertising, which can be seen as intrusive or annoying. 

• This means that the leads generated through inbound marketing are more likely to convert into paying customers, resulting in a higher ROI for the business.

• Another benefit is – it allows businesses to adapt to the changing behavior of consumers. With more and more people using the internet to research products and services before making a purchase, businesses that prioritize inbound marketing techniques are more likely to succeed in today’s digital landscape.

• Due to their in-depth knowledge on consumer behavior and other important factors, businesses can establish their authority and credibility in their industry.

•  By providing valuable information on the same to potential customers, businesses can position themselves as experts in their field, which can lead to increased trust and ultimately more sales.

What are the Different Types of B2B Lead Generation Tools?

1. B2B lead generation tools are software solutions designed to help businesses identify, track and manage potential customers in their target market. These tools use various methods such as website analytics, social media monitoring, and email marketing to generate leads and create a pipeline of potential customers. 

2. B2B lead generation tools are essential for businesses looking to increase their revenue and build brand as they provide an efficient and effective way to identify and qualify potential customers, ultimately helping to streamline the sales process, increase conversions and establish brand.

3. Examples of B2B lead generation tools include CRM software, marketing automation platforms, lead capture forms, and data enrichment tools. We’re going to learn ahead, keep reading 🙂 

How are we going to help you with this blog? 

In this blog, we’ll talk about the dynamic world of inbound marketing and some Tools to Empower Your Inbound B2B Lead Generation Strategy. 
Our aim is to help businesses of all sizes find the tools and strategies they need to attract, engage, and convert high-quality leads. So whether you’re a seasoned marketer or a newbie looking to get started, this blog is the ultimate resource for boosting your B2B lead generation efforts and taking your business to the next level!

Let’s dive in!

Email Marketing Tools

Email marketing and list building tools can be a game-changer when it comes to B2B lead generation and inbound marketing. With the right tool, you can design eye-catching emails that will grab the attention of your target audience and entice them to engage with your brand.

Whether you’re sending newsletters, product updates, or promotional offers, email building tools can help you streamline the process and improve your conversion rates. By integrating these tools into your inbound marketing strategy, you can create a seamless flow of communication that drives traffic to your website and ultimately, generates more leads for your business.

1. Apollo.io

Apollo.io is an email database building tool that provides access to millions of verified B2B emails and phone numbers. It uses artificial intelligence to help sales teams and marketers identify new prospects and close more deals. 

Apollo.io also integrates with popular CRMs and marketing automation platforms for  easy data transfer. Crafting personalized campaigns will require data sourced through platforms like Apollo.io. 

Pricing: Starts at $399/month

Ratings: 4.4/5 on G2

Signup today for free credits worth $50 

2. Lusha

Lusha is a browser extension that helps sales teams and recruiters find accurate contact information for potential leads. 

It provides phone numbers, email addresses, and social media profiles, as well as a feature to verify the email addresses before sending out emails. Lusha also integrates with popular CRMs like Salesforce and HubSpot.

With the help of accurate data, your B2B inbound lead generation programs will target and engage the right audience effectively with high engagement metrics. 

Pricing: Starting at $75 per month

Ratings: 4.5 out of 5 stars on G2

3. Reply.io

Reply.io is a sales automation platform that allows teams to build and scale personalized email campaigns. 

It offers features like A/B testing, email tracking, and analytics, as well as integrations with CRMs like Salesforce and HubSpot. 

Reply.io’s AI-powered algorithms also help to optimize email deliverability and increase response rates.

Pricing: Starting at $70/month

Ratings: 4.4/5 on G2

Offer: Signup today for free credits worth $50

4. Snov.io

Snov.io is an email finder and verification tool that helps businesses build targeted email lists. 

It offers features like bulk email verification, domain search, and LinkedIn integration to find contact information for potential leads. 

Snov.io also provides API access for seamless integration with other sales and marketing tools. Improve the outcomes of your b2b lead generation efforts with help of data aggregated from Snov.io. 

Pricing: 

Free plan: $0/month

S plan: $39/month

M plan: $69/month

L plan: $129/month

XL plan: $199/month

Ratings: 4.5/5 on G2

5. GetProspect.io

GetProspect.io is an email verification and prospecting tool that helps businesses build targeted email lists. It offers a Chrome extension that allows users to find contact information for potential leads while browsing the web. 

GetProspect.io also integrates with popular CRMs like Salesforce and HubSpot for easy data transfer. With GetProspect.io in your martech stack, you can focus on targeting your audience and fostering deeper relationship with them ultimately leading to a lead added to your pipeline. 

Pricing: 

Basic Plan: $49/month for 1 user, 1,000 leads/month, and basic features

Standard Plan: $99/month for 2 users, 5,000 leads/month, and advanced features

Professional Plan: $199/month for 5 users, 20,000 leads/month, and premium features

Ratings: 4.2/5 on G2

Marketing Automation with CRM

Marketing Automation with CRM is the perfect B2B lead generation tool for inbound marketing. With its ability to track and analyze customer behavior, it can help you tailor your campaigns to target potential leads more effectively.

It allows you to create and implement email and landing pages with dynamic content for personalized campaigns at scale all with the goal of generating more inbound leads.

Plus, it makes lead tracking and nurturing so much easier. Say goodbye to manual tasks and hello to a streamlined, more efficient process. With these tools in your arsenal, your inbound B2B lead generation strategy will be more powerful than ever.

1. Freshworks

Freshworks is the ultimate marketing automation tool for your inbound B2B lead generation strategy. With its CRM capabilities, you can easily manage all your customer interactions and activities, while its marketing automation features enable you to streamline your lead generation process. 

Whether you’re looking to create engaging email campaigns, automate your social media presence or optimize your website for lead generation, Freshworks has got you covered.

With its user-friendly interface, you’ll be able to target the right customers and generate leads in no time. So, if you’re looking for a powerful marketing automation tool that can take your B2B lead generation to the next level, Freshworks is the way to go!

Pricing: Freshdesk pricing ranges from $19-$125 per agent per month, depending on the plan chosen. All plans offer a free trial, and there are also discounts available for annual billing.

Ratings: 4.5/5 on G2

Sign up today for a whopping 15% off on your first year subscription fee!

2. ActiveCampaign 

ActiveCampaign is a powerful marketing automation and CRM tool that can supercharge your inbound B2B lead generation efforts. With ActiveCampaign, you can create highly targeted and personalized campaigns that engage your prospects and move them through the sales funnel. 

By combining the power of automation with intelligent segmentation and personalized messaging, you can increase your conversion rates and close more deals. Plus, with ActiveCampaign’s advanced reporting and analytics, you can track your progress and optimize your campaigns for even better results.

So if you’re looking for a tool that can help you streamline your lead generation process and drive more sales, ActiveCampaign is definitely worth a closer look. 

Pricing: Prices start at $9 per month for the Lite plan and go up to $229 per month for the Enterprise plan. There is also a free trial available.

Rating: 4.6 out of 5 on G2 and a score of 9.3 out of 10 on TrustRadius.

3. Hubspot

Hubspot is the ultimate B2B lead generation tool that combines marketing automation with a CRM system. It works by leveraging inbound marketing techniques to attract prospects, engage them, and ultimately convert them into customers. 

With its suite of powerful tools like email marketing, social media monitoring, landing page optimization, and lead scoring, Hubspot makes it easier than ever to manage your marketing campaigns, track your leads, and close more deals. 

Whether you’re a small startup or a large enterprise, Hubspot is the go-to solution for generating high-quality leads and increasing your revenue. So, if you’re looking to supercharge your inbound B2B lead generation strategy, Hubspot is the tool you need.

Pricing:

Free: A basic plan that includes essential marketing tools, CRM, and limited automation features.

Starter: This plan starts at $45/month and includes more advanced features such as marketing automation, email marketing, and social media management.

Professional: This plan starts at $800/month and includes more advanced features such as lead scoring, advanced automation, and more robust reporting capabilities.

Enterprise: This plan is for larger organizations with complex needs and pricing varies depending on the features required.

Rating: 4.4 out of 5 on G2, 4.5 out of 5 on Capterra, and 4.6 out of 5 on Trustpilot.

4. Keap

Looking for a powerful, all-in-one solution for your inbound B2B lead generation? Look no further than Keap, the marketing automation tool that combines the power of CRM with advanced automation features to help you convert more leads into paying customers. 

With Keap, you can easily manage your contacts, track your sales pipeline, and automate your marketing campaigns to generate more leads and close more deals. Whether you’re a small business owner or a marketing professional, Keap is the perfect tool for anyone looking to take their inbound B2B lead generation strategy to the next level. 

Pricing:  Starts at $40/month for basic features and goes up to $400/month for advanced features.

Rating: 4.1/5 (Capterra).

Sign up today for a flat US$50 off on your first year subscription

5. Marketo

Marketo is an all-in-one marketing automation platform that combines the power of CRM with inbound marketing to generate and nurture B2B leads. This platform helps businesses automate their lead generation process, making it easier to identify, capture, and track prospects throughout the buyer’s journey. 

With Marketo, you can create engaging content, target the right audience, and nurture your leads until they are sales-ready. 

Its comprehensive analytics and reporting features help you measure the effectiveness of your campaigns and make data-driven decisions to optimize your marketing efforts. With Marketo, you can empower your inbound B2B lead generation strategy and turn your prospects into loyal customers.

Pricing: Starts at $895/month for basic features and goes up to $3,195/month for advanced features. 

Rating: 4.1/5 (Capterra).

Landing Page and Email Capture Tools

A crucial element of online marketing is capturing leads’ email addresses. A landing page is a page designed to convert visitors into leads by encouraging them to enter their email addresses.

1. Unbounce

Unbounce is a landing page builder that lets you create and optimize custom landing pages to increase conversions. You can design pages without any coding knowledge and run A/B tests to see which version works best.

Pricing: Starts at $79/month for basic features and goes up to $399/month for advanced features. 

Rating: 4.5/5 (Capterra).

2. InstaPage

InstaPage is another landing page builder that lets you create custom pages and run A/B tests to optimize conversion rates. It also offers a drag-and-drop builder and an intuitive interface to make it easy for marketers to use.

Pricing: Starts at $129/month for basic features and goes up to $229/month for advanced features. 

Rating: 4.6/5 (Capterra).

Sign up today to get 15% off on your first year subscription

3. LeadPages

LeadPages is a landing page builder that’s known for its ease of use and customization options. It offers a wide range of templates, so you can easily create a landing page that fits your brand. You can also run A/B tests to optimize your conversion rates.

Pricing: Starts at $27/month for basic features and goes up to $321/month for advanced features. 

Rating: 4.5/5 (Capterra).

4. Hello Bar and Subscribers

Hello Bar is a tool that allows you to add a bar to the top of your website that encourages visitors to sign up for your email list. It also uses advanced targeting and segmentation features to ensure that the right lead capture forms are displayed to the right audience, making it easier for businesses to convert website visitors into leads. 

Pricing: Starts at $29/month for basic features and goes up to $399/month for advanced features. 

Rating: 4.7/5 (Capterra).

Sign up today for flat 10% off on your Hello Bar subscription

5. WP Forms

WP Forms is a plugin that allows you to easily create forms on your WordPress site. You can use it to create contact forms, surveys, polls, and more. It offers a drag-and-drop builder, so you can create custom forms without any coding knowledge.

Pricing: Starts at $39.50/year for basic features and goes up to $299.50/year for advanced features. 

Rating: 4.9/5 (Capterra)

Website Visitor Identification Tools

Website visitor identification tools are a powerful addition to any B2B inbound marketing strategy. By tracking and identifying the companies that visit your website, you can gain valuable insights into your target audience and generate high-quality leads for your business. These tools work by analyzing website visitor data and matching it to information in their database to identify the company behind each visit. 

With this information, you can tailor your marketing efforts to better suit the needs of your target audience and create more personalized outreach that resonates with potential customers. By leveraging website visitor identification tools, you can unlock new opportunities for B2B lead generation and take your inbound marketing strategy to the next level. Some of the common website visitor identification tools are:

1. LeadFeeder 

By analyzing website visitor data and integrating with various CRMs and marketing automation tools, LeadFeeder allows businesses to identify and prioritize high-potential leads for sales and marketing efforts. With LeadFeeder, businesses can easily track the performance of their inbound marketing campaigns and make data-driven decisions to optimize their lead generation efforts.

Pricing: Offers a 14-day free trial, followed by a range of paid plans starting at $63/month for the Lite plan, $149/month for the Premium plan, and custom pricing for Enterprise plans.

Ratings: 4.4 out of 5 on G2 and 4.5 out of 5 on Capterra.

Sign up today for a free 15 day trial

2. LeadRebel

This innovative platform tracks website visitors in real-time, collects their contact information, and sends instant notifications to sales teams, allowing them to follow up quickly and efficiently. LeadRebel also provides in-depth insights and analytics on website visitors, including their behavior, interests, and engagement levels, allowing businesses to personalize their marketing efforts and improve lead conversion rates.

Pricing: Offers a free trial, followed by a range of paid plans starting at €89/month for the Basic plan, €249/month for the Professional plan, and €899/month for the Enterprise plan.

Ratings: 4.7 rating on G2 and a 4.8 rating on Capterra

3. LeadForensics

LeadForensics helps companies identify the anonymous website visitors and turn them into potential customers. The software works by tracking and analyzing the behavior of website visitors, identifying the companies they work for, and providing contact details of key decision-makers within those companies.

Pricing: Offers a free trial, followed by a range of paid plans starting at $149/month for the Lite plan, $299/month for the Pro plan, and custom pricing for Enterprise plans.

Ratings: 4.2 out of 5 on G2, and a rating of 4.5 out of 5 on Capterra. 

4. LeadLander

LeadLander uses various inbound marketing tactics such as website analytics, lead scoring, and visitor identification to provide actionable insights for sales teams. LeadLander tracks user behavior on a company’s website and provides detailed information on visitors, including company name, location, and industry. This information is used to prioritize and target potential leads, allowing sales teams to focus their efforts on high-quality leads that are more likely to convert.

Pricing: Offers a free trial, followed by a range of paid plans starting at $39/month for the Starter plan, $99/month for the Professional plan, and custom pricing for Enterprise plans.

Ratings: 4.3 out of 5 on G2 and 4.6 out of 5 on Capterra.

5. Kickfire

The company primarily uses website visitor identification technology to track and analyze website traffic, providing businesses with accurate and detailed insights on potential leads. Through this technology, Kickfire is able to identify key decision-makers and companies that have visited a website, enabling businesses to target and engage them effectively. Additionally, Kickfire utilizes marketing automation and content marketing strategies to nurture leads and establish a strong brand presence.

Pricing: Offers custom pricing based on the customer’s needs. 

Ratings: 4.3 out of 5 on G2 and 4.4 out of 5 on Capterra

Sales Process Automation Tools

This kind of tool helps to automate and streamline the sales process, from lead generation to deal closure. It eliminates repetitive tasks, increases efficiency, and provides real-time insights, enabling sales teams to close more deals faster. This kind of tool helps to automate and streamline the sales process, from lead generation to deal closure. It eliminates repetitive tasks, increases efficiency, and provides real-time insights, enabling sales teams to close more deals faster.

1. IFTTT

This tool stands for “If This Then That” and enables users to create automated workflows between various apps and devices. With IFTTT, you can set up rules that trigger actions, such as sending emails, posting on social media, or turning off your smart lights.

Pricing: Offers a free plan and a paid plan for $3.33/month billed annually.

Ratings: 4.6 out of 5 rating on G2 and a 4.5 out of 5 rating on Capterra

2. Zapier

It is similar to IFTTT and allows users to connect and automate workflows between 2,000+ apps. Zapier supports advanced triggers and actions, such as data formatting, multi-step workflows, and conditional logic.

Pricing: Offers a free plan and a range of paid plans starting at $19.99/month for the Starter plan, $49/month for the Professional plan, and $299/month for the Team plan.

Ratings: 4.5 out of 5 rating on G2 and a 4.6 out of 5 rating on Capterra

3. LinkedIn Helper

This helps you grow your network and reach out to potential clients on LinkedIn. It automates the process of sending connection requests, messages, and follow-ups, saving you time and helping you scale your outreach efforts.

Pricing: Offers a free trial, followed by a range of paid plans starting at $15/month for the Personal plan, $50/month for the Professional plan, and $200/month for the Premium plan.

Ratings: 4.2 rating out of 5 on G2 and a 4.5 rating out of 5 on Capterra

4. Klenty

It is a sales engagement platform that helps you automate and optimize your outreach efforts. With Klenty, you can send personalized emails, schedule follow-ups, and track your progress, all from a single platform.

Pricing: Offers a free trial, followed by a range of paid plans starting at $30/user/month for the Starter plan, $60/user/month for the Growth plan, and custom pricing for Enterprise plans.

Ratings: 4.7 rating out of 5 on G2 and a 4.6 rating out of 5 on Capterra

5. Workato 

This is an integration and automation platform that connects over 1,000 apps and systems. Workato enables businesses to automate workflows, streamline processes, and improve collaboration across teams and departments.

Pricing: Offers a free trial, followed by a range of paid plans starting at $1,000/month for the Basic plan, $2,000/month for the Plus plan, and custom pricing for Enterprise plans.

Ratings: 4/5 – G2Crowd

4.5/5 – Capterra

4/5 – TrustRadius

Bottom Line

The martech ecosystem is extremely crowded and navigating it can be tedious and overwhelming at times. The compass for building your inbound lead generation martech stack is your business strategy and the programs that you will be deploying. 

Selecting the right tools to elevate your lead generation outcomes needs the right expertise mixed with deep technical expertise of leveraging them for your lead generation programs. 

That is where agencies like martech consulting agencies like Zavops help businesses in creating a power packed stack for your digital inbound strategy. 

Reach out to us for a free consultation on your martech stack strategy! 

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