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Monika V

Performance Marketer

Expert
5/5Outcome Index score
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Engagements completed5
Avg engagement length30 days
KPIs achieved rate97%
Repeat engagement rate90%
Member since2026

Expertise

Skills

Paid acquisition across Google Ads and Meta AdsLead generation and campaign managementKeyword research and strategyAudience targeting and lead-quality improvementCampaign optimization and ROAS improvementAd creative development and A/B testingUTM tracking and marketing performance measurementSEO-friendly website structure and social media management

Tool Stack

Google AdsMeta AdsGoogle Tag ManagerGoogle AnalyticsUTM trackingCanvaWordPress

Outcome Index breakdown

Based on structured outcome reviews from completed engagements. Not star ratings — actual KPI achievement data.

KPIs met or exceeded
5/5
Communication quality
5/5
Strategic contribution
5/5
Agent deployment effectiveness
5/5
Would engage again
5/5

Recent engagements

ClientTierKPIsDurationScore
Nethues Pvt Ltd PPC Executive Managed Google Ads budgets of ₹1–2 lakh per month, Reduced CPL by approximately 10–15% within 2–3 months, Generated 100–150 qualified leads per month across projects and reported a 5–7% improvement in ROAS. February 2024 – Present 5/5
ASH IT Service PPC / Paid Media Executive Managed ₹50,000–₹1 lakh in monthly ad spend across Meta and Google Ads, Improved lead quality by 20% and increased CTR by 10–15%, Delivered more than 1,500 leads during her tenure. May 2022 – February 2024 5/5
Floodlightz Media Solution Digital Marketing / PPC Executive Executed 20+ paid campaigns for lead generation, traffic, and eCommerce, Created 50+ ad creatives, contributing to a reported 10–12% improvement in CTR, Helped eCommerce clients achieve 15–20% sales growth and managed 5–7 client social media accounts, improving engagement by 25–30%. January 2021 – May 2022 5/5

About

Monika manages Google Ads and Meta Ads campaigns for lead generation and eCommerce growth. Her approach combines keyword strategy, audience targeting, creative testing, landing-page alignment, and ongoing campaign optimization to improve acquisition efficiency. Across her roles, she has reported reducing cost per lead by 10–15% within 2–3 months and generating 100–150 qualified leads per month across projects.

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