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Divya G

Content Strategist

Expert
5/5Outcome Index score
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Engagements completed5
Avg engagement length30 days
KPIs achieved rate95%
Repeat engagement rate95%
Member since2026

Expertise

Skills

Email marketing strategy and end-to-end campaign managementMarketing automation and lifecycle email journeysAudience segmentationpersonalizationand list hygieneA/B testing of subject linesemail contentand CTAsEmail deliverabilitywarm-upand sender authenticationResponsive HTML/CSS email template developmentCampaign analyticsperformance reportingand SQL-based analysisSEO keyword researchcontent auditsand competitor analysis

Tool Stack

MailchimpKlaviyoEmarsysBrazeSalesforce Marketing CloudInstantly.ai

Outcome Index breakdown

Based on structured outcome reviews from completed engagements. Not star ratings — actual KPI achievement data.

KPIs met or exceeded
4/5
Communication quality
5/5
Strategic contribution
4/5
Agent deployment effectiveness
4/5
Would engage again
4/5

Recent engagements

ClientTierKPIsDurationScore
SlideTech Systems Email Marketing & Campaign Executive Improved email open rates by 25% through segmentation, personalization, and A/B testing. Built and optimized responsive HTML/CSS email templates aligned with brand guidelines. Managed large email databases and automated customer journeys; database size and downstream conversion outcomes require confirmation. January 2024 – December 2025 5/5
SlideTech Systems SEO Executive Collaborated with creative teams on email visuals and landing pages designed to support campaign engagement. Specific traffic, ranking, conversion, and engagement improvements are not quantified in the resume. August 2021 – November 2021 5/5
SEO Discovery Pvt Ltd Digital Marketing Intern Assisted with SEO and website optimization activities. Supported keyword research, content audits, competitor analysis, and digital campaign reporting. Quantified performance outcomes are not provided April 2021 – July 2021 5/5

About

Divya specializes in email marketing and automation for B2B and B2C brands. She combines audience segmentation, personalization, A/B testing, responsive HTML/CSS templates, and lifecycle workflows to improve campaign engagement. At SlideTech Systems, she reported a 25% improvement in email open rates through segmentation, personalization, and testing, supported by experience across Mailchimp, Klaviyo, Emarsys, and Braze.

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