Tax leakage
18% OIDAR GST is non-recoverable. Port your global pricing and you lose the margin that makes India viable. Most brands discover this after launch.
India Launchpad
Foreign brands don't fail in India on product. They fail on payments, retention, and the wrong playbook.
Zavops is the single front door for payment rails, WhatsApp-led retention, and India-native strategy — so your subscription revenue actually sticks.
Get your India-fit assessmentThree things that kill India revenue for foreign brands
Broken recurring payments
RBI's tokenisation mandates break card auto-debits. Involuntary churn spikes to 15–25% monthly. Your subscribers want to stay — the payment rail won't let them.
Wrong playbook
Global GTM ported to India = high burn, low retention. Indian consumers respond to different pricing psychology, different channels, different trust signals.
The solution
Pillar 01
Pillar 02
Pillar 03
One front door. Three pillars. India handled.
Financial infrastructure
Local payment rails via a licensed partner. UPI Autopay for recurring billing. Smart retry and dunning. 18% OIDAR GST compliance handled end to end.
Retention infrastructure
WhatsApp-led retention, winback, and payment-failure recovery. Email is dead for Indian retention — WhatsApp is the channel that converts.
Strategy & implementation
India-native pricing and go-to-market playbook. Unit economics that survive 18% GST and low ARPU — not a ported global strategy that burns cash.
Payments run on a licensed partner's rails — Zavops never holds funds. One contract, one team, India handled.
You're the brand. We're the front door to India.
One contract. One team. Payments run on a licensed partner's rails — Zavops never holds funds. We orchestrate everything so you don't have to find and manage three local vendors.
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Step 1
Brief & qualify
We assess if India works for your economics
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Step 2
Payment rails live
Licensed partner, UPI Autopay, GST handled
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Step 3
Retention engine on
WhatsApp flows, dunning, winback
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Step 4
Revenue grows
Aligned take-rate — we win when you win
See if India works for your economics.
Inputs
Outputs — before vs after
Before
- Lifetime
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- Net LTV
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- LTV:CAC
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- Active subs
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After
- Lifetime
- —
- Net LTV
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- LTV:CAC
- —
- Active subs
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Before After 0 → 24 months
Indicative only. Real modelling happens in the assessment, against your actual cohort data.
Already proven in production.
Running for real global consumer subscription apps — including a hard-to-bank category. A compliance and retention credential most competitors can't claim.
73%
Involuntary churn reduced
18%
GST compliance automated
4.2×
Retention lift vs card mandates
We win when you win.
Aligned, not extractive. A take-rate on retained revenue means Zavops only earns when your Indian subscribers stay. No retainers, no setup fees, no misaligned incentives.
Your subscribers churn → we earn less. Your subscribers stay → we earn more. That's the alignment.
Frequently asked questions
What is OIDAR GST and why does it matter?
OIDAR (Online Information and Database Access or Retrieval) GST is India's 18% tax on digital services from foreign providers. It's non-recoverable input tax — meaning it comes straight off your margin. If you port global pricing without accounting for it, your unit economics break.
How does UPI Autopay compare to card auto-debits?
Under RBI's tokenisation mandates, card recurring payments require additional authentication and frequently fail. UPI Autopay has significantly higher success rates for recurring billing in India — reducing involuntary churn from 15–25% to under 5%.
Why WhatsApp instead of email for retention?
Email open rates in India for consumer subscription brands average 8–12%. WhatsApp message read rates exceed 85%. For payment failure recovery, dunning, and winback, WhatsApp is the channel that actually reaches Indian consumers.
How does the aligned take-rate pricing work?
Zavops charges a percentage of retained subscription revenue. No retainers, no setup fees. If your subscribers churn, Zavops earns less. This creates structural alignment — we're incentivised to maximise your retention, not just your sign-ups.
Does Zavops hold customer funds?
No. Payments are processed through a licensed payment partner's rails. Zavops orchestrates the payment infrastructure, retention flows, and compliance — but never holds or touches customer funds.